Through a press release on Tuesday, Samsung Electronics announced that it has grander plans for its Milk Music app, which, starting September 3rd, plans to go above and beyond being just another music streaming application on smartphones. According to the company, users of premium Samsung smartphones and tablets will be able to stream live audio broadcasts of hundreds of NCAA football and basketball games this season through the company's music streaming application, Milk Music. The company says that it will very soon roll out an update to the app, which will introduce a new sports genre that would be found front and center on the dial of the Milk Music app. The feature will allow users to tune in to sports content from over a hundred universities across the country.
In total, over 900 different college football games and Conference Championships from 122 universities are expected to be available through the app once the season kicks off this Thursday, and while the colleges were not specified by name, most of the NCAA is expected to be covered by the initiative from the South Korean tech company. Samsung's press release also says that the Milk Music app will bring live audio broadcast of college hoops once the NCAA basketball season kicks off in November. More than 3,000 games from 137 colleges are expected to be available, according to the company. Eventually, Samsung plans to introduce more new features and content to its service, including sports talk content from CBS Radio.
Speaking on the occasion of the launch of the new service, Mr. John Pleasants, executive vice president at Samsung Media Solutions Center America, said, "We are thrilled to expand Samsung Milk Music to include college sports broadcasts, a terrific addition, delivering entertaining content to fit our consumers' lifestyles. Complementing the radio listening experience, our consumers have the flexibility to enjoy their favorite team's games, no matter where they are, on the device they love and use every day". The service will not cost a single penny – at least for now – but it will only be available on a handful of premium Samsung devices, including Galaxy Note 5, Galaxy S6 Edge+, Galaxy S6, Galaxy S6 Edge, Galaxy Note 4, Galaxy Note Edge, Galaxy S5, Galaxy Note 3, Galaxy S4, Galaxy S4 mini, Galaxy Note II, Galaxy S III, Galaxy Mega, Galaxy S III mini, Galaxy Tab S, Tab S Pro, Note Pro 12.2, Galaxy Note 8.0, Galaxy Note 10.1, Note 10.1 (2014 Edition) and the Galaxy Tab 3 and Tab 4 families.