Samsung is certainly not a company that is not afraid to take risks. After its instant messaging app ChatON failed to gain a wide following, the company went back to the drawing board to develop a new instant messaging app. Just recently, it released the app named Socializer Messenger (Socializer for short) for public download on Google Play. Samsung expects this app to outshine other instant messaging apps like Messenger and WhatsApp because it contains features that make it somewhat unique.
The app is based on the open source project, "Telegram for Android" and it uses the Social Web App Platform (SWAP) which is created by the developers at Samsung. This app makes it easier for end users share to web applications with each other. The unique part of it is that the applications do not require prior installation or syncing to be shared in the chatrooms of the app. The Socializer app does more than just send messages, images, videos, emoji's or stickers. It enables users to play games with each other and it has a dual-screen function so that users can enjoy a game while having the ability to chat at the same time. There is also a minimize/maximize button around the screen for you to tap on to switch between a game to chat for awhile then come back to the game.