Opera Unveils New Brand Identity & Logo

Opera is a company many will be familiar with thanks to the popular browser service. However, Opera is much more than a browser company and over the years has significantly evolved its user-base and services to become much more of an all device and all platform company. In fact, the latest numbers highlight that across the company's portfolio, more than one billion customers interact with Opera in one way or another. For many of these customers, one of the most iconic, most enduring and easily identifiable aspects of Opera will be their logo. The big red "O" is always something which has been synonymous with the company and still is today.

Well, like many recent announcements, Opera has today announced that they are going through a re-branding. Along with the company's re-branding, their more famous logo is also changing. Although, the "O" does remain and is still red, it does adopt much more of a three dimensional stance now. As Opera notes, the three dimensional "O" represents more than the predecessor and likewise, represents the company's stance as more than a technology or browser company. Likewise, as another extension of the re-branding, Opera has confirmed that they are dropping the "Software" from the logo too. Again, as the company has evolved, it has evolved past being a software company and its new more encompassing "Opera" is what will be used going forward

Today's announcement means that users on the iOS platform will see the new look taking effect first and for the company's flagship product, Opera Mini. However, Opera has confirmed that over the next few months all of their products and services, across all platforms, will continue to be updated to reflect the changes. As such and in terms of Android, the update will arrive for the likes of Opera for Android and Opera Mini for Android. Not to mention, to desktop Opera services and Opera Max in due course as well. So if you are one of the current Billion Opera users and regardless of which platform or service you use, you can expect to see the changes taking effect soon enough. Including the new look Opera "O".

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About the Author

John Anon

John has been writing about and reviewing tech products since 2014 after making the transition from writing about and reviewing airlines. With a background in Psychology, John has a particular interest in the science and future of the industry. Besides adopting the Managing Editor role at AH John also covers much of the news surrounding audio and visual tech, including cord-cutting, the state of Pay-TV, and Android TV. Contact him at [email protected]
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