The original Motorola Moto G was an unassuming low to mid-range device, launched at a time when the majority of similarly priced Android devices were sluggish devices and not a showcase for the Android platform. The Moto G came with a 1.2 GHz Qualcomm Snapdragon 400 processor, 1 GB of RAM and a choice of either 8 GB or 16 GB of storage with a 4.6-inch, 720p resolution display panel. There was a 5MP rear camera and a battery that had the promise of all day uptime and an interface very close to stock Android. The original device lacked a MicroSD card slot or 4G LTE connectivity, which were swiftly resolved with an updated LTE version of the Moto G. Rolling forward to 2015 and Motorola have relatively recently introduced the third generation Moto G device, which has a number of improvements compared with the first and second generation devices. The Moto G still comes with a 720p screen, which is now 5-inch. The camera has been upped to the 13MP and is a similar module to that used by the Nexus 6, also built by Motorola but without the optical image stabilization. The processor has been upgraded to a 1.4 GHz, quad core, Qualcomm Snapdragon 410 and LTE is standard, as is 4G LTE. The new Moto G is also available in 8 GB and 16 GB versions, but here Motorola have given the 16 GB a RAM upgrade, as it comes with 2 GB of RAM.
In addition to revised and more powerful hardware, Motorola have also given the new Moto G a number of software features inherited from the Moto X models together with their "pure Android experience" user interface. These new features, to the Moto G, are Moto Display and Moto Assist, which are used to highlight notifications in a subtle and battery efficient way, and to avoid distractions to the user when he or she is busy (typically when driving). The Moto G also comes with water resistance and Moto Maker, which means customers can customize the device to suit their particular preferences. Unfortunately for customers, the Moto G has also been given something of a price increase as befits the improved technology in the smartphone. The 2 GB RAM, 16 GB storage model was released at £219, which is quite a hike from the older model's price of around £150. And whilst the newer Moto G comes with a more modern 64-bit chipset and a significantly better camera, it is still billed as something of a lower / mid-range device.
The news today is that Motorola have lowered the price of the Moto G from £219 to £189, which is the equivalent of $332 to $287. This puts the device below the psychological £200 price point and whilst it is only a relatively small reduction in price, makes the Moto G a more desirable smartphone and of course, more competitive compared with the competition – which also has not stood still. And whilst Motorola is remaining an independent business following the acquisition of the business by Lenovo from Google, it seems that the company is determined to remain competitive in a difficult market.