When IFA 2015 started this past week, no one was really sure what to expect from Motorola as there had been rumors about the upcoming Moto 360 getting an announcement but there were no big hints to suggest it was a certainty. Sure enough Motorola unveiled the second gen Android Wear smartwatch in all its glory with subtle refinements and a couple of visual tweaks compared to the original model, as well as updated hardware on the inside and a lot more customization options. For all that though, the new Moto 360 is going to cost a bit more than the first model if you take advantage of all the customization options which cost money, potentially raising the price from the base of $299 all the way up to $449.
Those customizations are of course, options, and one doesn't need to use them for their own piece, and it's completely doable to keep the price at the $299. This is still more expensive than many people are willing or able to pay though, leaving some users without a less expensive option for the Moto 360. According to some recent details however, it appears that Motorola was at least planning on making a value option of the smartwatch but the plan was later axed and Motorola decided not to go through with it. The value tier version as it would presumably have been called looks similar enough but has clear differences from the models which Motorola actually released, carrying a connected bar on either side to connect the bands to the face and a colored rim around the edge of the case.
The images are merely concept shots produced by one of Motorola's industrial designers name Imaan Naeem, and in offering a value tier version of the watch the idea was likely to have the price of this model come in under the $299 price of the base cost for the 42mm model. Motorola hasn't said anything as to why they decided not to manufacture a value model, but more than likely it wasn't living up to Motorola's standards for offering what they envisioned for it. Based on the available colors and the varied options for equally colorful bands, as well as a lower price-tag, it's suggested that this model would have been marketed toward the younger generation of tech buyers.