Today, saw some pretty major announcements coming out of IFA. Some of the bigger ones came from Motorola (or Lenovo, depending on which way you look at it). In terms of the announcements, Motorola finally unveiled the next-gen Moto 360 to much applause and even announced a couple of variants of the smartwatch. At the same time, the company also announced pre-orders for the Moto X Pure Edition we're going live today. Of course, the news of the Moto X Pure Edition was not new news as the device had been unveiled at Motorola's event weeks ago. That said, the Moto X Pure had not been made available to order in the U.S. since.
That did change this morning when Motorola opened up pre-orders and almost immediately offered the option to buy through the Motorola site and making use of the ton of customization on offer through Motorola's Moto Maker. Well, if you are not so interested in picking up a highly customized device or literally not interested in having to make all the choices, but still would like to take advantage of the specs on offer, then Amazon are now listing the Moto X Pure Edition as available to pre-order. Likewise, they are listing shipping for the device as September 9th. Which pretty much means it will start shipping this day next week. Not forgetting, this means if you are a Prime member, you will likely get it sooner than through anywhere else online.
If you are interested in buying through Amazon, the listing notes the standard black 16GB model is available for $399.99. If you need more storage than the 32GB model is available for $449.99. Amazon is also listing the white Moto X Pure Edition, along with the Bamboo back. Although, thanks to the Bamboo, this one will set you back $424.99 for the 16GB model and $474.99 for the 32GB model. Alternatively, you can just pick up the standard white Moto X Pure. If this is your color choice, then it is worth noting the all-white variant is only available in the 32GB model and therefore, will set you back the standard $449.99 for this size. If you are wondering whether this will work with your carrier, then the beauty of the Pure Edition Moto X is that it is unlocked and compatible with all the carriers in the U.S. Hit the link below to find out more.