Google isn't just about Android, their largest business is still ads, and marketing. Today, they launched a new app called Primer. This is basically an app for marketers to use to learn new marketing skills. Much like technology, marketing changes very, very quickly, and there are so many ways to market your business, app, everything really. So Primer is here to help you learn. Primer is a fast and easy way to learn marketing skills as well as being completely free. The app is available on iOS and Android today.
According to Google's blogpost:
"Primer was inspired by the struggles my colleagues and I have faced while trying to learn new marketing topics during our busy daily schedules. The fact is, over 90% of adults don't spend any time during the day educating themselves. So we wanted to build a tool that offers digital lessons that can be soaked up within five minutes - like when you're on the morning train commute, waiting in line for coffee, or in between meetings."
Primer is a fantastic idea, and it's not just for those in marketing. If you are an app developer, Primer can help you to market your app to the users you need to be targeting and driving in more and more app downloads. Being able to set aside 5 minutes in your day to soak up a lesson from Primer is something that I think all of us have time for. It's a brilliant app, and it's also very nicely designed. As you can tell, it's made with material design so it looks really good. The app will also be constantly updated with new lessons and topics, to help everyone stay on top of their game when it comes to marketing. Each lesson ends with next steps that are personalized to you. This way you can put what you just learned to use and see how well it really does work. There are a few different skills inside Primer that you can learn from. Including Advertising, Content, Measurement, and Strategy. Once more, all of these are available offline.
Now if we could only get other services to do something like Primer for using Adobe Lightroom, or editing videos or even learning a new language (although Duolingo is pretty good at that already). Isn't it amazing what technology can do for us. You can learn more about Primer from the blog post that is linked in the sources section below.