As you all probably know by now, Sony has announced their new flagship handsets yesterday. The company has unveiled Sony Xperia Z5, Xperia Z5 Premium and Xperia Z5 Compact handsets during their IFA press event in Berlin. Each of these handsets sport really compelling specs, and the Xperia Z5 Premium is, logically, the highest-end of the bunch. This is the first smartphone in the world to sport a 4K display, which has created lots of discussions all over the world the moment Sony announced the thing. We've already covered each of these devices at length, separately, so if you're interested, check out our Sony IFA coverage.
That being said, Sony's CEO, Kazuo Hirai, has been interviewed by CNBC at IFA 2015. The company's CEO has answered a number of questions, so let's see what he had to say, shall we. After being asked to comment on the products Sony released at IFA, Sony's CEO immediately jumped to comment on the Xperia Z5 Premium handset and its 4K display. The company's CEO also briefly talked about the 23-megapixel shooter on the back of the three devices, something that really looks great on paper, and we're looking forward to test it in full as soon as possible. When asked about Sony's market share in the smartphone world, and how will these new devices help Sony, this is what he had to say: "I think that we strive to make sure we that we bring to the market Smart phones that are uniquely Sony, so incorporating lots of the Sony assets and technologies we have – and it really then becomes a challenge for us to make sure we get the marketing message out to all the customers in Japan and elsewhere around the world. To see and have the customers really understand the difference that we bring to the table with our smartphones."
I don't know if you recall, but Sony's CEO did mention recently that the company will no longer peruse smartphone sales growth in areas, CNBC has asked Mr. Hirai if that means that Sony might leave the smartphone world soon. The company's CEO denied such claims by stating the following: "No, we actually meant that we need to be a bit smarter about how we arrange our portfolio of products and that in some instances, it's all about making sure we have a profitable business, as opposed to just gaining market share at all costs," and he has also added that he thinks Sony's products "can command a premium in the market." The company's CEO has also briefly talked about their image sensors business, which is really striving, and has been for quite some time now. That's more or less it, it seems like Sony is here to stay, and we'll see if the newly announced devices will help them climb up the ladder.