At an event held on Tuesday, Chinese smartphone vendor IUNI launched a new mid-range smartphone, dubbed the IUNI N1. The company is known for its relatively moderately priced 'U' range of smartphones, and currently has the U2 and the U3 in the market, both of which have been received well by the target audience, if reports are to be believed. For the uninitiated, IUNI is a sub-brand of well-known Chinese smartphone maker Gionee, and was launched back in late 2013 as a way to compete against the proliferating online-only brands like Huawei's Honor, and indeed, the biggest of 'em all - Xiaomi. The company however, operates as an independent entity if Gionee is to be believed, and its previously launched offerings have already been received warmly by the media and consumers alike.
The latest release from the company, the IUNI N1, is built from Aerospace alloy with glass panels both on the front and rear. The handset features a 5-inch Super AMOLED 2.5D display with a resolution of 1280 pixels by 720 pixels, giving it a ppi of 296. The phone is powered by a MediaTek MT6753 chipset, which comes with an octa-core CPU and an embedded 'World Mode Modem'. The device also comes with 2 GB of RAM and 16 GB of built-in storage. The phone also comes with an SD card slot, which will allow capacity expansion by up to 128 GB. While the company stated support for 4G LTE, 3G and 2G, the exact bands are yet to be announced. The smartphone of course, comes with the obligatory Dual SIM support, which you'd expect from just about all handsets launched in the world's largest smartphone market.
As for the rest of the hardware specs, IUNI didn't disclose the anything related to the battery of the N1, apart from stating that the device will have 343 hours of standby time and 8.5 hours of internet access. As for the imaging options on the newly-released handset, the rear-facing camera on the IUNI N1 comes with a 13-megapixel sensor, while the front-facing selfie-cam sports an 8-megapixel sensor, according to the press release. The device also features DTS audio and runs Android 5.1 Lollipop in the form of the company's proprietary IUNI OS. As for the pricing, the smartphone will retail at 1,299 Yuan, which is just over $203 at current exchange rates.