The last few weeks have been very important for the internet and the entire world as we are witnessing deep changes on Google. Firstly, the company we know as “Google” is technically no more, giving place to Alphabet Inc., a new holding company that puts an umbrella on all of Google’s endeavors, including Google itself, Google X, Google Fiber, Google Ventures, Google Capital, Calico and Nest Labs. Also, co-founder Larry Page is leaving his current position as CEO of Google to become CEO of Alphabet, and Sundar Pichai, current Product Chief, is to become the new CEO. These changes got everyone by surprise, but they didn’t stop there as Google announced yesterday a completely new logo and visual identity, the biggest facelift since 1999. It now sports a modified sans-serif typeface created by Google called Product-Serif making it look more modern and playful.
You could already see the changes everywhere over the internet with most of Google’s website showing the new logo. Interestingly enough, the changes are coming fast in the real world too, as the new logo can be seen all over the Googelplex, Google’s headquarters in Mountain View, California. Employees have been taking pictures which are popping all over on their Google+ accounts. One photo captured the new logo being put in place and even made an internet joke writing “They are deploying a new CSS file to the Google campus.” as a description.
The new logo is somewhat similar to Alphabet’s own logo, less cartoonish and with softer colors. They have also changed the tiny logo that shows up on browser tabs and now you see an uppercase “G” that’s striped in all four of Google’s colors. The design will be rolling out across all products soon. The company didn’t give any exact reason for the big changes but it’s announcement on a blog post puts some light on how the way we interact with their products and the internet as a whole has changed in the last few years. So, according to them, the new logo is meant to reflect “this reality and show you when the Google magic is working for you, even on the tiniest screens”.