If you're into cars, then you probably know that this week was one of the many auto shows that happens each year throughout the world. It was the Frankfurt Moto Show. Which obviously takes place in Frankfurt, Germany. Now all of the big car makers were present, and we even saw some sweet announcements from Honda and Ford this week. But people aren't talking about a car maker when leaving the show. Instead they are talking Google – also Apple, but we're an Android site so who cares? The reason why is simple. Connectivity and self-driving cars. Google just recently picked up a long time auto executive, who was at Ford and Hyundai for a number of years, to lead their Self-Driving project. Google has also gotten permission to have self-driving cars in a few states now. Now obviously that makes auto-makers a bit skeptical as well as scared.
While yes we saw some news on Android Auto, that's not what everyone is talking about. Instead they are all talking about Google and Apple's auto ambitions. And how that's going to impact the industry. Both Apple and Google have a whole lot more money in the bank than Volkswagen or even Daimler. Not to mention their tech expertise is much higher than either of those car makers. Giving them a pretty substantial leg up over car makers these days.
Self-driving cars are the future, but right now everyone's worried about connectivity. Which includes Android Auto.
"What is important for us is that the brain of the car, the operating system, is not iOS or Android or someone else but it's our brain," Dieter Zetsche, the chief executive of Daimler.
What Zetsche is true, and it's something that other car makers have been struggling with. Not just Daimler, who owns the Mercedes brand. Ford, is one of those struggling to figure out how they can implement Android and iOS into their own Sync platform, or their own brain.
So without either Silicon Valley company being in Frankfurt at the show, they have made a big impact. Between their own connectivity platforms and their self-driving car ambitions. It's going to be interesting to see what the car makers do to combat these two Silicon Valley giants.