Canada just cannot catch a break when it comes to Sony – about a month ago, Sony Canada confirmed that neither the Xperia Z3+ smartphone nor the Xperia Z4 Tablet were coming to Canada. Sony said that it has “no current plans” to bring either device into the region – however, Sony also confirmed that there are “great new products coming to Canada later this year.” Today, they made another announcement – Canadians will no longer be able to purchase Sony products from their online store. Their website posted this notice: “As we evolve our Canadian business, Sony Store Online will stop taking orders at 4:00pm (EST), August 28, 2015. We’re working with our Retail Partners to bring new Sony Experiences to shoppers across the nation in store & online. We’re excited to share the launch of our new electronics product site with you soon!”
After closing their 14 remaining stores in Canada, it is quite clear that they do not want to sell directly to Canadian customers – the August 28 cut-off puts the final nail in the coffin. It must be noted that the same notice appeared on the Sony online store in the US as well. Our source has reached out to Sony for comments, but has not heard back yet. Sony has been trying to cut costs and closing their company stores makes sense – allow the retailers to sell your product…why have redundancy? If their online stores will not sell directly to customers, one has to wonder if they will keep it at all or simply use it as a showcase for their products along with specs and pictures.
Sony is desperately trying to reinvent itself and these store closings and online store closings are part of that project. Sony has been losing money and the sold off their Vaio PC business and is considering getting out of the TV business as Smart TVs sales are on the rise. As their mobile division struggles, Sony is exploring their options. It seems like it has to be poor management – they make good quality products, but do not seem to know how to market their products. This is strange considering that Sony has been manufacturing high quality stereo and TV products for years and have the necessary distribution channels…it is almost as though they are afraid to proceed. Whatever the reason, it would be a shame to lose Sony in the mobile world.