‘SHAPE’ magazine just announced a redesigned and improved version of their “Love My SHAPE” mobile app. ‘SHAPE’ targets the millennial women’s active lifestyle and has over 27 million followers. The launch of their “Love My SHAPE” app coincided with its new September issue that just hit the newsstands yesterday. The free, redesigned app makes it easier than ever to connect to the printed stories, online shopping, event platforms and social media aspects that ‘SHAPE’ is noted for. Redesigned by marketing and technology firm BlueSoho, the new ‘Love My SHAPE’ app really grabs you with color everywhere and easier navigation. ‘SHAPE‘ magazine features more mobile-enhanced editorial and promotional pages and every product shown is now ‘scannable’ and ‘shoppable.’
John Balen, SHAPE Associate Publisher/Marketing said, “SHAPE is already a go-to source for fitness, food, beauty and fashion through our print, online and social platforms. We wanted to make it easier than ever for our audience to access our tremendous lifestyle resources, as well as participate in exclusive promotions, campaigns and content experiences. With the Love My SHAPE app, which is exclusive in our competitive set, our readers are instantly connected with our various brand touchpoints with a tap of the screen.”
The “Love My SHAPE’ app includes the ability to activate mobile-enhanced content and promotions from the current issue of ‘SHAPE’ and from signage at ‘SHAPE’ events. You can easily access what is trending on SHAPE.com, enter their sweepstakes, watch exclusive videos, see behind-the scenes from ‘SHAPE’ cover shoots, watch instructional fitness, beauty and fashion demos. The app allows you to go to event hubs where you can browse the ‘SHAPE’ events and even register for the events that interest you. You can access social hubs and access the ‘SHAPE’ Instagram galleries.
SHAPE Editor-in-Chief Elizabeth Goodman Artis says, “When we get this excited about any of the myriad of amazing products we talk about in SHAPE, we know that our readers will, too. Our Love My SHAPE app allows you to scan the items we feature and purchase them right on your phone, immediately. But it does more than grant you buying power. The refreshed app is also easier to navigate, allowing you to customize and share all of our content fasterâ€”because sometimes you want 28 variations on a plank or a different avocado toast recipe every day of the week, and you want to let your readers in on these things as well.”