The smartphone market is undergoing some interesting changes as of late. Those at the top are still at the top, but their dominance isn’t quite as total as it used to be and we’ve seen Samsung lose sales for the past year or so, but considering they still sell more than anyone else in Android land, things are still looking good for them. For a younger company however, Xiaomi is experiencing something of a fightback in China from the likes of Huawei and ZTE. Last week, we reported that Xiaomi’s growth isn’t quite what it once was, and that competition from rivals they sped past years ago is coming back to challenge them.
Well, according to Canalys, another analyst firm, Xiaomi retook the top spot in China during Q2 2015. As TechCrunch is reporting, the latest figures from Canalys show that Xiaomi “regained its crown as the largest smart phone vendor in China with 15.9% market share” but also noted that “Huawei is hot on its heels, growing 48% sequentially”. That 15.9% share of the Chinese market that Xiaomi took during Q2 2015 only just puts them ahead of Huawei’s 15.7%, but Apple’s 12% or so of the market is a cause for concern. Not only are devices like the iPhone 6 and iPhone 6 Plus more expensive than other offerings, but they’re not new, either. The iPhone 6 duo are approaching a year old in a month or so, and to see them perform so well most be a warning sign for Chinese stalwarts. Of course, the introduction of Apple into the Chinese market has certainly caused some manufacturers to up their game.
Xiaomi looks set to continue their dominance as Q3 2015 comes to an end, but how much longer they can fend off Huawei will prove interesting. Huawei have enjoyed good success with their Honor range, and with high-end devices like the P8 selling okay in Europe, Huawei look ready to pounce. Xiaomi have of course sewn up other markets as well, having taken India by storm, and recently moving into Brazil. Europe will be the next battleground for Huawei and Xiaomi, as Huawei tries to solidify their brand image, and Xiaomi break in at long last.