Fitness has become a big part of the mobile world in the last couple of years and there are maybe a handful of really big well-known apps in the space. Runtastic is one of those companies, offering up a collection of different health and fitness related applications each targeting a specific area like mountain biking, running, and more. Runtastic even has apps for tracking and getting better sleep alongside apps for butt workouts and tracking your heart rate. Today, Runtastic is joining one of the largest names in sports: Adidas. Both companies make the public announcement today that Adidas Group is buying Runtastic with an enterprise value of â‚¬ 220 million.
This announcement shouldn't come as an entirely huge shock with similar acquisitions taking place between different companies like Under Armour and map my fitness/endomondo. Runtastic states that they're happy to join on with Adidas Group and take their offerings to the next level, and that between Runtastic's vast knowledge of apps and digital technology and Adidas' massive presence within the sports world, there will be nothing the two won't be able to accomplish when it comes to health and fitness. The good news for Runtastic community members is that things aren't going to change much, which goes a long way for a little reassurance that things will remain largely the same as they are. Having said that, Runtastic will have a lot more opportunity now with the backing from Adidas Group so they'll be able to play around with more new technology and figure out what to bring to the community next.
Runtastic states that they'll still be their own company, just within the Adidas Group now as opposed to on their own entirely before. They will also remain at their current headquarters in Linz, Austria, and although they will be working towards bringing new and exciting offerings to its community of members and beyond, they'll be continuing to bring updates and optimizations to their current list of apps. They also mention that there will be "highly-anticipated" new app by the end of the year, so if you're already invested into Runtastic's collection of offerings, this is something you may want to look out for.