Samsung hasn't had that much success lately with two of its flagship devices, the Galaxy S6 and Galaxy S6 Edge, as both handsets' popularity spiked just as they were released and ever since the first wave of devices hit retailers' shelves in April of this same year, consumers began showing less interest in the two flagships. Unfortunately, Samsung didn't offer enough innovations to keep customers engaged and actively looking to purchase either the Galaxy S6 or Galaxy S6 Edge. Today, it appears that Samsung has finally acknowledged one of the main issues which has affected the number of units sold around the globe, and that is the significantly elevated price. Samsung announced that both the Galaxy S6 and Galaxy S6 Edge will have their price adjusted to fit better in the current difficult market environment. The move comes after Samsung revealed its most recent quarterly earnings which were quite disappointing to the company, to say the least.
Samsung actually didn't specify how the price was going to be adjusted, but a trustful source in touch with the company's plans made public that said adjustments will be a significant cut in the Galaxy S6 and Galaxy S6 Edge's price. Numerous reviews about both flagships, stated that the main issue with the relatively new smartphones were their slightly elevated price, which wasn't justified by neither the quality or features of the Galaxy S6 lineup. Fortunately, Samsung still holds some of the initial momentum that the flagships had, which could possibly help with the boost in sales that the company will face once it cuts the price of the Galaxy S6 and Galaxy S6 Edge.
Samsung was once considered the largest smartphone manufacturer of the whole world, but that position has been taken by the company's greatest rival, Apple. The company behind the iPhone previously accounted a mere two-thirds of Samsung's total operating profit, but with a major decrease in Samsung's mobile division sales of 8.4 percent, the company no longer surpasses its rival. Samsung only managed to sell 81.1 million smartphones in the latest quarter, over 4.4 million less units than during last year's same quarter.