Samsung released two the highest anticipated devices in the company’s history this year, the Galaxy S6 and Galaxy S6 Edge. Both smartphones hit the stores a little over 4 months ago, and at first appeared to be selling just fine. Unfortunately for Samsung, the overall sales of its flagship devices have greatly declined in those four short months. According to a new report by Argus Insights, Samsung might have already reached the peak for Galaxy S6 sales and have started to decline and has also fallen short of its main competitor’s overall sales, as Apple is miles ahead with the iPhone 6 when it comes to public demand in the United States.
Samsung and Apple have been the most popular smartphone manufacturers for several years now, and this has remained quite the same during the second quarter of 2015, which finalized on June 30. When Samsung introduced the Galaxy S6 and Galaxy S6 Edge back in April, most reports predicted a major spike in Samsung sales, as both devices sparked quite a lot of interest from the media and numerous tech enthusiasts rushed to buy one of the two flagship devices as soon as they were available. But, something that wasn’t predicted is that those sales wouldn’t be preserved and rapidly decrease after the first weeks of being on the market. The reason behind why it wasn’t predicted how the public lost interest in the Galaxy S6 and Galaxy S6 Edge is based on how their predecessors, the Galaxy S5 and Galaxy Note 4 had a rather persistent overall demand.
According to this year’s second quarter’s consumer data, neither the Galaxy S6 or Galaxy S6 Edge successfully impressed customers, which is why after the initial influx in demand, sales quickly decreased. Apple on the other hand, has maintained the public interested on the iPhone 6 even if sales have slowed down since it was released in September 2014, this is all due to the positive media that the iPhone 6 continues to receive and how Apple has created a more than loyal user-base. Sadly for Samsung, the iPhone 6 is still one of the best-selling smartphones, greatly surpassing the Galaxy S6 and Galaxy S6 Edge in sales during Q2 2015.
Samsung isn’t the only one that has suffered from an outflow of customers, as Argus Insights also discovered how the smartphone market as a whole has dropped at least 8 percent during this year’s second quarter. Although, with data compiled from over 622,000 consumer reviews, the general consensus appears to be that Samsung ceased to do something to impress and please its many customers, which have even resorted to other OEMs to purchase a new device, even if the market as a whole has dropped. As a result of this, Motorola has received a lot of new customers, which all have stated is the highest-ranked OEM in terms of “consumer delight”. There is no doubt that Samsung has to change something about their new flagship devices in order to regain the continuous sales it once had with previous smartphones.