Motorola held their big event today, and as expected we got to see some brand new devices as Motorola unveiled the 3rd generation Moto G along with the new Moto X Pure Edition/Moto X Style, and the Moto X Play, a mid-range device with some slightly tuned down specifications. All three devices are unmistakably Motorola carrying a similar but updated design to last year's Moto X and Moto G, offering up multiple colors for the backs to give users some customization. Each device also features dual front-facing stereo speakers to give off some decent audio, and all of the carry aluminum frames, and will have options to customize via Moto Maker. While all three devices will be running on Android 5.1.1 Lollipop, and all three devices will allow for some level of personalization thanks to Moto Maker, all three devices will have slightly different specs so Motorola has covered all of their bases here. It's evident though that Motorola definitely wanted to add plenty of color to their device lineup this year, which fits quite nicely with the look and style of Lollipop and Material Design.