The Indian market is currently the third largest in the world when it comes to smartphones sales, but is set to overtake the United States of America in a couple of years to become the second largest in the world. It is enjoying high growth; according to recent statistics, smartphones sales for Q1 2015 show more than 20% growth compared with Q1 2014. Smartphone sales in India are being supported because the population is starting to get online, and a smartphone is a relatively inexpensive way to access the Internet, requiring relatively little in the way of infrastructure compared with fixed line broadband as well as being highly portable. Indian carriers are still in the process of rolling out 4G LTE and even 3G HSPA services across the country, but Google as one example has improved how effective its search is over a 2G network so as to help customers access the information they need.
The other trend we have seen is a growing number of smartphone manufacturers first importing and second, building their devices in India. The Indian government is currently running a scheme called “Make in India,” which encourages businesses and importantly consumers to buy goods that are manufactured in India rather than imported from elsewhere. We have seen Xiaomi, Samsung, Lenovo and Microsoft, amongst others, announce plans to build factories in India to manufacture their smartphones. Other manufacturers are importing their devices into the country and may yet build a factory, such as Elephone, which has today finally announced it is to officially start selling its products into India. The first such smartphone is the Elephone G7, which is based around an octa-core, 1.4 GHz MediaTek MT6592 processor, a 5.5-inch 720p resolution screen. There’s 1 GB of RAM, 8 GB of internal storage plus a MicroSD card and runs Android 4.4 Kit Kat and its slender chassis is just 5.5mm thick but includes an 8MP front facing camera and a 13MP rear camera. Elephone have also included a dual SIM set up but there is no 4G LTE support. Finally, powering the show is a 2,650 mAh battery. The G7 will cost Rs. 8,888 and be available in black, gold and white colors, and is available from Snapdeal.