When it comes to android gaming, the market is booming. That said, while the overall market is consistently seeing its year-on-year figures increasing, there are certain areas of android gaming which do significantly better than the rest and the industry average overall. One of those sub-sections is what is commonly referred to as iGaming. In short, iGaming is the part of the gaming world where you can effectively wager on the output of the game. Of course, wagers do not necessarily mean betting real money as there is a plethora of casino games available that are free as well. With the variance of skill and chance games constantly increasing, the likes Texas Hold’em Poker, Bingo, Blackjack and so on, are all fuelling what is a very lucrative part of the gaming industry.
While you may wonder what is the underlying reason as to why this area is seeing such growth, the answer is much simpler than you might imagine. The quality of the iGaming apps and games on offer is significantly higher than what you might find with a number of non-iGaming options. Part of the reason for this, is that iGaming places a very heavy focus on the user experience of the app or game, with a view to ensuring users remain enjoying the game and continually returning to the game. In fact, due to the increase in the variance of iGaming options on offer and all of them continually looking to offer an enhanced user experience, smoother level of gameplay and overall better app, the competition alone is enough to consistently fuel the improvement of iGames compared to normal android games.
With that in mind, android games developers could do well if they paid attention to the development of the iGaming community and its offerings. By adopting a similar focus, where end user experience and gameplay are the most important factors, the overall quality of their apps could equally be improved. That said, the cost of maintaining the high-level of gaming and user experience by many of the iGaming games does mean that offering a similar level on an android game would be expensive. However, with that investment, the quality of the gaming would be improved and more importantly, the end user experience and the likely level of user retention.