A day after their inaugural Amazon Prime Day, Amazon is declaring it a massive success, even going as far as to say it has beat Black Friday 2014 in terms of sales. On a press release sent out today, Greg Greeley, Vice President of Amazon Prime had this to say about their record sales. “Thank you to the hundreds of thousands of new members who signed up on Prime Day, and our tens of millions of existing members for making our first ever Prime Day a huge success.” “Customers worldwide ordered an astonishing 398 items per second and saved millions on Prime Day deals. Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014 – all in an event exclusively available to Prime members. Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event. After yesterday’s results, we’ll definitely be doing this again.”
Amazon Prime day was announced on July 6 as a birthday celebration for the twenty-year-old website. Amazon Prime day was to be twenty hours of sales on Amazon Prime sites here in America, over in the UK, and a host of other countries. Deals were said to be from everything from Blu-rays to pressure cookers as well as anything in between. Rival Wal-Mart even got in the mix by trying to stage a similar sales day also on the designated Amazon Prime day of July 15.
Only a funny thing happened when all the sales started, users started to notice that the sales were not as good as they had been previously let to believe. A lot of Amazon Prime users even went as far as to say it seemed like Amazon was just trying to sell off the extra stock they had in the warehouse. But after looking at the numbers Amazon has put out today, it’s obvious people were buying and buying in droves. Some of those items included 56,000 Lord of the Rings: The Motion Picture Trilogy sets, 10,000 Meguiar’s X2020 Supreme Shine Microfiber Towels, compared to 244 the previous Wednesday, 28,000 Rubbermaid 42-Piece Easy Find Lid Food Storage Sets, compared to 428 the previous Wednesday and 24,000 Instant Pot 7-in-1 Programmable Pressure Cookers, compared to 182 the previous Wednesday. They also sold over ten thousand Fire Sticks in one hour earning it the fastest selling deal on an Amazon device in the history of Amazon.
Backed by these record sales and by the fact that the almighty Wal-Mart saw a need to try and combat the deals and the good press Amazon received leading up to Amazon Prime day, it’s clear this was a success. Despite what the critics said about the type of sales, it looks like Amazon Prime Day is here to stay, and this will be the first of many more Amazon Prime Days in Amazon’s future.