There’s been rumors for a long time, that Google might buy Twitter. Not that Twitter needs a bail out, but Google does have a ton of cash, and Twitter has something Google has been trying to get for quite a while. Social media. Google Buzz failed, Google+ isn’t really getting a lot of traction outside of die-hard Google and Android users. Then there was Orkut. We’ll leave that one alone though.
Chris Sacca who has been a long-time investor of Twitter, let his thoughts be known about Google buying Twitter. Or rather why he thinks they should buy Twitter. In an interview with CNBC earlier this week, Sacca stated “I think it would be a fantastic use of Google’s cash”. He continued, “It’s an instant fit. This is the thing that Google never had. They’ve never understood social, have never understood those personal interactions. This bolts in quite clearly.”
Sacca recently wrote a 8,500 word blog post calling on Twitter to create new products to highlight Twitter’s presence around live events, and sporting events. Which the service is great for. Many of you probably use Twitter to watch games if you are unable to do so. Sacca has been the biggest cheerleader for Twitter, but recently, he has been publicly criticizing the company for not taking advantage of their strengths. Chris Sacca invests in Twitter using his firm Lowercase Capital LLC.
Twitter is a great tool for getting news out quickly. In fact, during product launches and even keynotes like Google I/O, it’s easy for journalists like ourselves, to take to Twitter and liveblog the event so users that can’t tune into the live stream can still keep track of what’s going on. And Twitter really needs to take advantage of that. Twitter is a huge network, that’s been getting bigger and bigger. In a recent Periscope from T-Mobile’s CEO John Legere, he said he could fix Twitter. So Sacca isn’t alone in saying Twitter has stuff they need to fix. It’ll be interesting to see when they introduce these new products. It’s worth noting that their annual shareholders meeting is going on this week. So we might see some new products, or at least rumors of them, coming out soon.