At T- Mobile, simple means one plan with everything. Their simple choice plan comes with unlimited talk, text, and data on their network starting with up to 1GB of 4G LTE data/ month. There are no annual service contracts or domestic overage fees- ever. The Data-Stash is available with 3GB and 5GB data options at no extra charges and rolls the 4G LTE data into the next month. One has to pay $80 per month to have this "unlimited" 4G- LTE data on the smartphones. Sounds Promising?
The truth is that even the most promising "unlimited" plans have a limit and mechanics that discourage the users who go over the top. Throttling the "unlimited" users' data, AT&T was accused earlier for using up a certain amount. T-Mobile, which claims to keep the speed upgraded, has something to offer to its 3% users that end up consuming "too much" data per billing cycle (month) - De-prioritization!
This means that the users who have used their mobile internet more sparingly will have an advantage over the others, though all of them will apparently be able to reach the T-Mobile's top LTE speeds. The mobile users, in this context are bound to suffer a significant drop in data speeds when they are in a heavily populated area and during the active hours of the day. T-Mobile, in order to clarify the vague concept of "using too much data" has added a line of information about the cap on its official website which states that "Unlimited 4G LTE customers who use more than 21 GB of data in a bill cycle will have their data usage de-prioritized compared to other customers for that bill cycle at locations and times when competing network demands occur, resulting in relatively slower speeds."
This "un-unlimited" data is simply unfair. Paying $80 per month for something which is merely advertised as "unlimited" is a mere method of putting wool over the people's eye. Customers who shell out this $80 may suffer due to data hogs in their area, which is again unfair.
Neville Ray had previously said, "LTE-Advanced is right around the bend and for T-Mobile, that implies proceeded with extension of its LTE system, including moves up to quick, high-limit 4G, otherwise called 15 x 15 or 20 x 20." He had also previously responded to all the 5G chatter at the MWC 2014, said at the Morgan Stanley Technology, Media & Telecom Conference in San Fransisco "The factory we built is an LTE factory and there is a very rich roadmap for advancing LTE in the years ahead." Clearly, T-Mobile has to advance their 4G-LTE plans, or it might lose a lot of its current users.