When Samsung launched its current flagships, the Galaxy S6 and S6 Edge in April this year, the devices were praised almost universally by media and consumers alike. Samsung it seemed, had listened to its customers, and ironed out the few rough edges that its previous generation flagship had. Just the other day, there were reports in the media about how smartphone exports out of South Korea increased exponentially in the month of May 2015, helped in large parts by the spike in sales of Samsung’s flagship devices. Ever since the release of the devices, Samsung has been trying various ways to keep things interesting and offer personalization options for the S6 range by launching various custom accessories, like Avengers themed cases and exclusive designer cases by renowned designers and brands like Romero Britto, Rebecca Menkoff, Burton, Swarovski and Montblanc.
The Avengers was a massive hit for Marvel and Disney, when the movie was released back in 2012. Now that the second installment, Age of Ultron has seen a theatrical release, Samsung has tied-up with Marvel to launch a limited edition Iron Man themed Galaxy S6 Edge, after having already released Avengers themed accessories like cases and a wireless charging pad, in association with Marvel. Now a report coming out of Korea seems to indicate that one of these limited edition gadgets, bearing the serial number 66, has supposedly sold for as much as 568,788 Yuan ($91,635) in China on Thursday. The device was auctioned off by the country’s second largest online retailer JD.com, and originally came with a price-tag of 6,000 Yuan ($1,079). The auction attracted as many as 92,429 bids, according to Business Korea.
As for the significance of the serial number, in Chinese culture, the number six is said to symbolize good luck. So 66 is meant to indicate twice as much luck, and hence the bidding frenzy. The limited edition device in any case, has caught the fancy of consumers in China, and in the first round when JD.com just put up a thousand units for sale, the site crashed, unable to withstand the sheer volume of incoming traffic. The demand for the limited edition devices is not exactly unexpected, when you consider the popularity of the Galaxy S6 twins on the one hand, and the Avengers franchise on the other, both of which come with their own sets of diehard fans and enthusiasts.