Google may be one of the companies who are looking for the next big tech revolution or out-of-this-world product, but chances are, most people will know Google for being simply a search engine. After all, this is kind of how they made their name and is largely responsible for the majority of their revenues. So while, they continue to develop ideas like their smart contact lens, Google will also continue to refine its primary Search feature. In fact, the last year alone has seen a number of changes coming through in regards to Search.
One of the more recent additions (or improvements) Search has seen this year, was back in February when Google announced the improved use of their carousel of news. The bulk of the news was that now when people are using search, they can scroll down to the carousel of news which includes a bunch of news related articles relevant to the Search term. Some of the results would be text articles while others might be more video based news content. The common denominator being the search term. Well, as an extension of the use of carousels, Google yesterday sent out another blog post detailing additions to the way in which the carousel works.
Now, when users are searching for a topic and scroll down to the carousel based results, they will likely see links to content from the likes of Pinterest and Vines. In fact, if searching for home ideas or recipes then they are also equally likely to see results from Houzz and the Food Network too. This seems to be an attempt by Google to make sure a number of the bigger name brand sites are getting prominence in Search, which has been a bit of an issue for them with Google in the past. A prime example of this newer approach is when Google recently reintroduced Twitter results in Search after a long hiatus. Either way, from the consumer point of view, it looks like Search is becoming a lot more third-party site friendly, for certain sites anyway. You can check out how the new look and included content will appear in the handy image provided by Google below. Alternatively, you can read the brief Google+ announcement by hitting the source link below.