Google has big plans to continue its expansion in regions outside the United States market; with numerous advances in its e-commerce services, such as P2P money transfers now working in the United Kingdom and a recent partnership with Visa Europe to increase the reach of Android Pay to over 37 countries on the continent. Today, yet another deal has been made public, one that will further assist in Google's e-commerce growth in European countries; Google will now work closely with Ingenico, a company dedicated to making some of the world's best point-of-sale hardware and payment acceptance services. Together, Google and Ingenico will launch a new program called the "Export Accelerator", an initiative with a goal of allowing seamless cross-border financial transactions.
The new partnership with Ingenico hasn't been extended to Google's existing e-commerce services like Google Wallet or Android Pay, as the company's main goal is not to add Ingenico's resources into them, but rather to provide enhancements for its search analytics to aid merchants with business intelligence. The Export Accelerator will focus on a kind of customer that has become more present in the European market, one that travels across borders for both leisure and work. This type of customers are also buying products online across borders, which is the main reason for Google to try and get closer to them through the Export Accelerator program. Belgian businesses will be greatly benefited from this new initiative, as the ones that invest in online marketing will face a growth twice as fast than the ones that don't.
Google has been investing recently in different new services and products that will help the internet giant move up to an important position when it comes to digital financial transactions. The latest partnership with Ingenico, will help Google gain more users in Europe, but will also, at the same time help European vendors to "identify export opportunities leveraging search insights". Ingenico will use the data from the vendors' traffic to provide "solutions to successfully convert this traffic into sales via its payment expertise and advanced technologies", these solutions will include payments, payment analytics, fraud data and risk management. Stephen Buechner, EVP e-payments at Ingenico Group, stated that the company is "very pleased to team up with Google", as it will help them improve their position in the overall payment ecosystem.