The LGBT community organizes a lot of parades this month, the date to commemorate is on June 28th in which the Stonewall riots occurred. This incident was very important since it was the first time that members of that community stood up against the police on a larger scale. From that day, the Pride parades started happening as annual celebrations around the whole world as a symbol to raise awareness that this community exists and is part of society. It brings hope to their members about the battles lost and won against homophobic acts and the double-standards that are rather common in our society.
Google has been known for supporting diversity and particularly the LGBT community, the so-called Gayglers are some of their employees that besides showing up at the parades, they make sure the company remains an inclusive space for all the workers. Google has also shown its support by customizing their homepage accordingly every time a term related to this community is written on the search bar. Some other campaigns have shown support for the same-sex marriage and yesterday, the Androidify app was updated to include some rainbow colored elements so that users could create their own avatar reflecting their personality and showing their Pride. This app also mirrors the nature of Android in the sense that users can customize their devices to make them truly personal.
Along the app, Google announced on the Androidify website that an online Pride parade was being organized by the company on June 27th and June 28th so that users who decorated their avatars to show their Pride and submit them before those dates, could participate in this virtual parade. Now, Google has launched a video for this campaign consisting on the robot avatars of some openly gay celebrities such as actors Sir Ian McKellen and Jesse Tyler Ferguson, singers like Jesse J, Conchita Wurst, Sam Smith and Kylie Minogue, athletes like Tom Daley, comedian Hannah Hart and internet sensation Tyler Oakley are all having fun and celebrating to the music of Basement Jaxx. After each name the phrase "And Proud" can be seen which is becoming a successful hashtag in Twitter (#andproud) and it ends with the phrase "lets party for pride" and the tagline "be together. not the same" appears to make sure that the video is part of that campaign.