Google is a company with a strong focus on programmers, with numerous products and services to simplify and enhance the way they are able to develop software. Google like many other enterprises, also has a goal of overcoming its competition and offer better alternatives to the services said competitors may offer. This has led the internet giant to create a new product which will directly compete with the popular GitHub's own repository service and Atlassian (with Bitbucket). Although Google hasn't officially announced it, the company's Cloud Source Repositories is now available for everyone to take advantage of. But even if the new service gives the impression of being extremely useful, it might not be as well adopted as many would think.
Google will have an extremely tough job of surpassing GitHub's popularity when it comes to its code repository, as it is one of the best and most used services for developers. This is why the new Google Cloud Source Repositories will have the ability to work as a "remote" for repositories hosted on GitHub, elsewhere on the internet, or even locally. What Google is hoping with its new service, is to become the all-in-one destination for testing and distributing out the new builds of applications.
The new Google Cloud Source Repository is joining other major companies', such as Microsoft with its Azure cloud, and Amazon Web Services with CodeCommit, launched back in November, 2014 at the re:Invent conference. All of these new services show just how the market is shifting towards supporting the digital era, with an ever-growing support for developers and new products being launched everyday. Google Cloud Source Repositories is currently in open beta testing, but will come out of the testing phase over the next few months, which will be accompanied by a more public announcement. At some point, Google might begin charging for this new service, although it is unclear when. Nobody expects the business of other companies like GitHub to substantially decline after the release of Google's Cloud Source Repositories; but it will certainly take a hit, as many users prefer to stay in a single and unified ecosystem, something that has been Google's goal for a while now.