Analysts: Samsung Sold 6M Galaxy S6/S6 Edge Devices In April

June 2, 2015 - Written By Cory McNutt

As Mark Twain stated (sort of), the reports of the death of the Samsung Galaxy S6 and Galaxy S6 Edge have been greatly exaggerated.  Rumors have been swirling all around that the new flagship devices were selling like crazy and just this morning there was another article claiming that the sales were disappointing even though the devices were well received by the critics.  Samsung executives countered the story insisting that the sales of the Galaxy S6 and S6 Edge were meeting their internal goals, but then skeptics said what else do you expect coming from inside Samsung.  Today, an outside source, Counterpoint, claims that its channel surveys should that Samsung sold a combined total of six million Galaxy S6 and Galaxy S6 Edges during the month of April, after sales started April 10.  The research firm also believes that Samsung is one its way of selling 50 million of them by the end of 2015, which would be in line with analyst’s predictions of 45 – 60 million units, The Wall Street Journal noted.

Counterpoint analyst Tom Kang said in a statement, “Considering that fewer countries were in the initial product release, it has had a slower roll-out and lower marketing budget than the Galaxy S5, the Galaxy S6 series can be considered to be performing better than the Galaxy S5.”  The research firm said in a report, “We believe this is about 60% of the units Samsung has shipped out of its factories.  So 40% remain as inventory in the distribution channels which is not unusual for a new product in its first stages.”  Counterpoint analyst Neil Shah said that if it weren’t for supply issues, Samsung would have sold more Galaxy S6 Edge devices and said it “is on track to become more popular than the standard version as Samsung’s marketing engine kicks-in at full-speed.”  The curved glass display on a mass produced device is offering its own kind of production challenges, as this is clearly “uncharted waters.”

During April, the iPhone 6 and iPhone 6 Plus were the top-selling smartphones worldwide according to Counterpoint and they continue to show momentum.  However, if Samsung can get its production issues solved, they see no reason the Galaxy S6 series cannot take over the top spot, but that window of opportunity is small, as “consumers don’t have much patience in a market with many alternatives.”