Just a few days ago, Alcatel OneTouch announced that the Idol 3 will be making its way into Canada on Bell, TELUS, and Videotron at the end of the month. Following a pretty strong launch here in the US back in April and May. The Idol 3 has been widely acclaimed as one of the best smartphones under $300, and we happen to agree with that. Now Alcatel OneTouch has announced that they are now the official Smartphone Partner of Toronto FC. The company is holding an event here in Toronto today at Toronto FC's BMO Field, for the announcement. This partnership between Alcatel OneTouch and Toronto FC will include goodies like pre-game fan experiences, in-game fan engagement, social media, digital campaigns and much more.
"We're excited to announce this new strategic partnership with Toronto FC, delivering on our commitment to build engagement around our brand as we continue to rise as one of the top smartphone manufacturers in the region," said Steve Cistulli, Senior Vice President & General Manager of North America for ALCATEL ONETOUCH. "The two brands align well as we're both cut from a common thread, with the focus to deliver a great experience for our fans. As the official smartphone partner, we have a unique opportunity to reach new audiences and deliver on our brand promise to bring value and enable memorable experiences to Toronto FC fans."
In addition, ALCATEL ONETOUCH was the Presenting Sponsor of the Dwayne De Rosario Testimonial Match that is being held at BMO Field today and which celebrates the career of Toronto FC's top scorer. ALCATEL ONETOUCH also presented Dwayne De Rosario with a $10,000 (CAD) donation for the DeRo Foundation. This represents Alcatel OneTouch's biggest investment in their brand ever. As we all know, investing in your brand is very important, especially in the ultra-competitive market that is mobile. This is a multi-year deal, and the first of its kind for Canadian Sports. It'll be interesting to see if other teams in Canada as well as companies follow in these footsteps.