If you travel around the internet and check out the different carriers, you will notice that some carriers are heavily pushing the BYOD (Bring-Your-Own-Device) - where you purchase your smartphone separately and just come to them for your talk, text and data plan. Bevies of discounted plans are popping up on the secondary brands of TELUS, Rogers and Bell - Koodo, Fido and Virgin Mobile - all offering the same plans for the same price...as long as you BYOD.
You can get Unlimited Canadian Calling, Texting and Voicemail/Call Display coupled with 1GB, 2GB or 3GB Data Plans for $45, $55 and $65, respectively. The difference between a regular contract or the BYOD is only $15 a month - not much of a discount considering that you are only saving $360 over the course of TWO years, rather than going with a subsidized smartphone and paying the higher monthly plan fee. The Big Three carriers - Rogers, TELUS and Bell - will bring you a savings of $480 over the two years if you BYOD, but then we are talking about more expensive smartphones, like the new Samsung Galaxy S6, the HTC One M9 and so on.
There are many lower priced devices that still offer the user a quality experience - the Moto G and Moto E, Alcatel branded devices and just yesterday, the new ASUS Zenfone 2 was put on sale - the first smartphone with 4GB of RAM, and includes a FHD display, 64GB of storage and running the new Intel Atom quad-core processor for only $379. By purchasing a lower cost phone and one of the lower priced BYOD plans, cost-conscious shoppers can still have a very good experience.
These plans are coming out in order to try and retain subscribers now that the last of the three-year subscriber plans end on June 3. Back in the day, carriers could tie down a customer on a three-year contract, which have since been outlawed, with two-year contracts the norm today. Canadians still pay some of the highest wireless fees of any industrialized nation and it seems the carriers will take advantage of any way they can, to increase revenues. The federal government keeps trying to create that fourth large carrier to increase competition and reduce rates, but so far there is no T-Mobile-type carrier in Canada to get the ball rolling.