We know that T-Mobile isn't afraid to go after the big guys – meaning AT&T and Verizon. T-Mobile's CEO, John Legere, has already called them out numerous times. In fact, he calls out AT&T's CEO many times. This time they are going after Verizon though. You may have noticed the latest campaign from Verizon (taken from OnePlus actually) #NeverSettle. Basically it's Verizon showing customers through ads and marketing to never settle for an inferior network. Verizon does indeed still have one of the best networks out there – all depends on location though, as always.
Today, T-Mobile launched a new Campaign #NeverSettleForVerizon. The company is touting that you shouldn't settle for their data limits, two year contracts, overage fees, and more. Which I think we can all agree that we hate those three things. With the Never Settle Trial, which is exclusive to Verizon customers, they can port their number over to T-Mobile and get a brand new T-Mobile smartphone. They will hold onto their existing Verizon phone just in case they don't like the experience. After the trial, if the customer wants to join T-Mobile, the company will pay off any of Verizon's Early Termination Fees up to $650 or outstanding device payments when they trade in their phone and get a new one with T-Mobile. If the customer doesn't like the magenta experience, they simply return their T-Mobile phone after 14 days and port back to Verizon. What do you have to lose, really? It all starts on May 13th, and Verizon customers can sign up through the end of the month, May 31st.
"Last week, I said we would hit right back at Verizon – I meant it," said John Legere, president and CEO of T-Mobile. "T-Mobile's 4G LTE network is the nation's fastest. Not faster for the price … just faster, period. With T-Mobile, you don't have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I'm so confident in our kick-ass network experience that we're footing the bill so Verizon customers can give T-Mobile a try."
Perhaps this is in response to Sprint keeping the #3 spot, and Legere is pulling out more punches so he can take that #3 spot from Sprint? As they are only about 300,000 customers between those two companies. Whatever the case may be, the wireless industry didn't really have any competition until Legere took office in Bellevue. And it's definitely nice to see.