Samsung Launches Grand Neo Plus In India For $160

May 22, 2015 - Written By Kishalaya Kundu

Samsung has been losing market share in India pretty fast over the past couple of years in face of a sustained onslaught of reasonably priced, high specced devices from several manufacturers like Motorola, Lenovo, Asus and Xiaomi. Home grown manufacturers like Micromax and Karbonn have also been increasing their market shares, mostly at the expense of the once invincible Korean company. Although Samsung’s grip at the top-end of the Android market remains undiminished for the most part, the losses have mostly been at the mid to entry-level tiers, where vendors like Samsung, LG, Sony and HTC are simply not being able to compete with well-priced, feature-rich devices from Chinese vendors on the one hand, and home grown brands on the other. In the midst of this falling market-share in one of the most important mobile markets, Samsung seems to have gotten a little bit more eager to compete and is about to launch a new variant of the Galaxy Grand Neo, a device which has already been available in the market since last year.

The new smartphone that Samsung plans to release in India is called the Galaxy Grand Neo Plus, and has already been listed officially on Samsung’s Indian website. The device is slightly less expensive than the Grand Neo, with an MSRP or Rs. 9,990 ($160) and comes with slightly lower specifications compared to its higher priced sibling. According to the listing on Samsung’s website, the device sports a 5-inch WVGA (800 x 480) screen, and runs on Android 4.4 KitKat with Samsung’s TouchWiz interface on top. It is powered by a 1.2 GHz quad-core processor of unspecified make and comes with 1 GB RAM and 8 GB storage. The rear camera has a 5-megapixel sensor whereas the front camera is of the 2-megapixel variety. The battery is rated at 2200 mAh and Samsung claims that it can deliver up to 11 hours of talk time and last for up to 430 hours on standby when connected to 3G networks. The phone comes with the obligatory Wi-Fi 802.11 b/g/n and Bluetooth connectivity options, but fails to include LTE connectivity. It still only comes with HSPA+ along with legacy EDGE / GPRS connectivity, while sensors include an accelerometer, a proximity sensor and a compass. Only the dual SIM version of the device has been launched in India as is to be expected, and buyers would have a choice of Black, White and Gold color options.