According to research firm eMarketer, India is poised to overtake US as the fastest-growing Smartphone market in 2016 with 204 million mobile phones. With this in mind Cyanogen which is a US based company which develops the Open-Source mobile operating system CyanogenOS plans on expanding its operations and coverage to include India in the next 3 months. Cyanogen Inc which is famous for going head to head with Google over the openness of Android doesn’t seem to be reducing its momentum with this planned expansion into the Indian market.
The company plans to hire an estimated 50 new employees for its Indian office. The new employees will make up roughly a third of Cyanogen’s total workforce. This just goes into showing the company’s investment in India. The Indian team, which will be based either in Bengaluru or Delhi, will work on products, bring in local flavors to the operating system, along with doing testing and quality assurance. “India is very attractive. It is one of the hyper-growth markets for mobile today,” said Vikram Natarajan, senior vice-president of global partnerships and distribution at Cyanogen.
Cyanogen Inc which in March raised $80 Million in funding from Premji plans to use part of the funding in acquiring startups and teams from India mostly for the talent. The move into India which comes a few months after the round of funding from Premji Invest is strategic as Vikram Natarajan said “Premji Invest is a big investor…and that was a deliberate decision, as India is a big market for us,”
With this move Cyanogen Inc is poised for a head on battle with Giants such as Google’s Android and Microsoft Windows Phone who already have a presence in India. Cyanogen Inc – which has in the recent past partnered with OnePlus and Micromax to enable them ship with Cyanogen OS pre-installed – isn’t completely new to the game. This move by Cyanogen is sure to bring more flavor and strategies into a market that already has more companies clamoring for a piece of the ever increasing mobile consumer presence. Competition is good especially for the end user who is expected to benefit the most from this.