Coolpad is a China-based smartphone OEM that you might have heard of. This company is well-known for their affordable smartphones and tablet, and the name 'Coolpad' has been mentioned quite frequently all over the news. Why is that? Well, Coolpad has announced that they'll enter the Indian market really soon and bring along a number of their affordable Dazen smartphones to Indian consumers. The company said that it wants to be amongst the top three smartphone brands in India, which is quite an optimistic standpoint for this company.
That being said, we have some new information to share with you regarding Coolpad's arrival to India. The company has announced that they've patented a 'frameless smartphone' which will also be arriving to India before the end of the year. Coolpad didn't really say much about this handset, but they did say this: "This patented technology can render the visual effect of a smartphone's screen to be completely frameless through a manufacturing process while delivering a seamless, edge-to-edge visual experience to the end users". According to the available information, Dazen smartphones will be priced between Rs. 5,000 and 20,000 in India. This information only confirms that all sorts of handsets will be available over there, from entry-level ones all the way to premium ones.
Interesting enough, Coolpad also has a new Head of India operations which joined the company quite recently, and who worked in Flipkart just before he joined Coolpad. We're talking about Varun Sharma, which has plenty of experience in the smartphone world. "Users around the world have been asking for narrow frames and higher screen to surface ratios. Our engineers are taking it to the next level by building an entirely frameless design. India will be among the first markets in the world we will launch this innovation in," said Mr. Sharma.
As a side note, Qihoo 360 and Coolpad actually formed a new company quite recently called 'QiKU' which will enter the Chinese smartphone market quite recently. It seems like Coolpad intends to bring even more competition to the Asia market, especially in India and China. It will be interesting to see if they can actually grow as fast as planned.