Coolpad Dazen, the Chinese smartphone manufacturer, has joined hands with Indian e-commerce portal, Snapdeal. It is to be noted that the company recently entered the Indian market and appointed former Flipkart executive Varun Sharma as the Coolpad Dazen India CEO.
During the announcement of the exclusive partnership with Snapdeal on Wednesday, Varun Sharma pointed out that the company is looking to come up with great smartphones, which offer a fine blend of good looks and quality specs, especially crafted for the Indian masses. He added that the handsets have a premium feel and offer great functionality. Tony Navin, the Senior Vice President – Electronics and Home at Snapdeal, said that they are committed to turning Coolpad's maiden launch in India, into a big success for the brand and that Snapdeal is confident that Coolpad Dazen will evoke a positive response from all in India. The company also made its plans clear of setting up an R&D unit and a manufacturing plant in India soon, all part of the 'Make in India' campaign.
While discussing the company's line of smartphones, the officials admitted that they are looking to bring their 'patented frameless smartphone' to India, within a year. During the event, Li Wang, the Global Chief Operating Officer at Coolpad Dazen, said that India is one of the fastest growing smartphone markets in the world and harped on the fact that Coolpad wishes to become one of the market leaders. He said that the company takes pride in its smartphones and is confident about its patented technological innovations, which will help the company push through India's crowded smartphone scenario and become one of the notable smartphone brands in the country. He also hinted that Coolpad Dazen is looking to target the online smartphone space and has high hopes from its upcoming handsets.
It is to be noted that some of the notable Chinese smartphone biggies have already made their way into India. This includes brands like Xiaomi, Huawei, Oppo, OnePlus, Meizu and ZTE. Hence, it will be interesting to see how Coolpad Dazen establishes itself in the saturated price sensitive smartphone market in India.