It’s not exactly a secret that Samsung Mobile didn’t exactly strive last year. The company had issues keeping their sales / profits up, they had to face some serious dips in the profit department. Samsung did change things around because of it though, they started incorporating metal as one of the design materials in their devices last year. The company then announced a completely redesigned Galaxy S6 and Galaxy S6 Edge flagships which are made completely out of metal, and are hoping those devices will help them get back on the right path.
Samsung had to take huge market loss in China last year, and they’ll certainly want to do something about that. The Chinese smartphone market is the largest in the world, and the Indian one is actually close second. Samsung would love to get a bigger piece of that pie as well. According to new reports, this Korean tech giant is shifting things around in India in order to grow. The report claims that Samsung is shaking up the senior management first. The Economic Times reports that four Samsung senior executives have left Samsung India in the last month.
According to the available info, Samsung India’s newly appointed president, HyunChil Hong, is leading the reorganization effort. Samsung is reportedly moving employees from the corporate marketing team to the product sales team and may even merge the tablet sales, mobile application and content development teams with the smartphone team. The source also reports that Mr. Hong wants to re-organize stuff in order to increase profits and decrease costs, which is logical.
Indian market is significantly different than what Samsung is used to, but this company has a lot of international experience and is, after all, an Asia-based corporation. It remains to be seen what will happen until the end of this year, but it seems like Samsung has serious plans to tackle Indian market head-on. This Korea-based company will certainly want to do the same in China as well, those are the two biggest smartphone markets in the world and Samsung isn’t doing all that well over there. Increased competition in China and India might have something to do with that though.