Smartphones have become an integral part of our lives. According to Forbes, over 780 million people actually use mobile devices only, they don't own a desktop computer or a laptop. This information is really staggering, that's a rare thing, and it seems like there are quite a few people around the world who rely solely on mobile devices. That's a significant number, but nothing compared to how many people own a mobile device in general. Smartphones have become extremely popular and important relatively fast. Along with their popularity, grew the popularity of smartphone applications. Back in January, there were over 1.43 million applications available in the Google Play Store, while Apple's iTunes store also accounts for over a million. Creating applications and everything that goes along with it has become a huge business, and considering the amount of available applications these days, the competition is fierce. Having that in mind, you not only need a great mobile app idea and a solid-performing app, but you also have to think about a lot of other stuff. Let's see what are the most important things to have in mind when creating an app. Before we do that though, you might want to check our app review service, in case you want our editorial staff to review your app.
Providing The Right Data
The application has to look really good, that's true, design is really important, but you need to think about the stuff that is underneath it. You need to have in mind that the application is basically just an extension of your business, it has to be able to receive business data and present it in the right way. The data has to be presented in a clear and intuitive way, depending on your user base. Of course you'll lay out the app differently to different sets of consumers, it all depends.
Cross-platform compatibility is one of the most important things you should think about. Your app should definitely be compatible with the two biggest platforms these days, Android and iOS, considering how much market share these two platforms split amongst themselves. Windows Phone is also something you should have in mind, Microsoft's operating system is nowhere close to Android and iOS, but it's slowly gaining some traction. This will probably also depend on who are you targeting, of course. There's also an option for creating a web app, which might or might not be a good choice, again, depending on your business, but a native app is always the best solution, presuming you can port it to all the necessary platforms that is.
No matter how good or bad your app / service is, you'll always get feedback for it. Depending on how many users are using the app, you'll get some feedback coming your way and it's extremely important to answer it in a timely fashion. No matter if we're talking about bugs, suggestions or general 'well done' feedback, it's extremely important you communicate with your consumers. If you do not, that will leave the wrong impression, users might think you don't care about them and thus don't really take good care of your app. You won't be able to address everything in certain cases, but just keep in mind this is very important and should always be a high priority.
This might not be required for every type of an application, but is something you should definitely consider. Actionable notifications, or as we call it push notifications, are a great way to deliver the right sort of information to users at the right time. The content of these notifications will of course vary, not every service is the same, of course. In any case, that sort of notifications should definitely have a specific purpose and you should never use them as spam or something. There are quite a few applications which use this as an advertising tool, which is bad, users get irritated quickly by it and it's really not the best solution. The specific function should be set here, for example, real-time messages or sport scores are a must, though as previously mentioned, there are lots of uses for this.
Intuitive App And Brand Consistency
Your app should be designed properly, you can't just take the looks of your webpage and put it on a smartphone screen, but you do have to keep your product consistent / recognizable on all platforms though. Smartphone screens are significantly smaller and as such should be interacted with differently, plus we're talking about touchscreens here. User interface / design is always what users see first, and in order for them to continue using the app it has to sit well with them. User experience is an another thing to keep in mind, your app can look amazing, and yet not function all that well. The app needs to be fluid and function well on a vast amount of different platforms / devices.