Moto Maker is a portion of the Motorola website where consumers can go to customize the products they purchase, like the Moto X, and now the Moto 360 smartwatch. Motorola wants to give their customers and their fans some choice in how their products look and feel, and now they want to give those fans and customers a way to become rewarded for being loyal to the brand with a new program called Moto Makers. It sounds similar to what HTC has done with the HTC Advantage program, where those who are part of the group get special information about upcoming devices and other products, as well as privileged opportunities to actually test out devices.
As it turns out, that is more or less what Motorola is doing with Moto Makers, which they begun sending out invites for this morning. Moto Makers group members reportedly get access to an inside view of Motorola as a company, which could include "behind the scenes" Hangouts with product specialists and Motorola company executives. If rubbing digital shoulders with the Motorola big wigs sounds exciting, it gets better. Those part of the Moto Makers group also get chances to attend different events, both those which are Motorola events and events relating to the industry.
Much like HTC Advantage, it also affords group members with privileged information on Motorola related news and updates prior to anyone else, and what some would consider the creme de la creme, opportunities to test out , review, and enjoy new and upcoming products. The invites state that products could be in the hands of group members prior to their launch if possible, otherwise they're presumably new products that would have just launched and were made available to consumers. Either way, Moto Maker group members get to test and review stuff for free which is a pretty cool perk. If you're wondering how you get an invite to Moto Makers, there isn't much to it other than being a huge fan of Motorola products. If you share your love for all things Motorola on social media for example, telling people why you love your brand new Moto X 2014 and the Moto 360 you pair with it every day, your chances are better at getting an invite than someone who never shares their excitement. Essentially, Motorola is looking for individuals who are as passionate about their offerings as they are, and rewarding them for it. If you were lucky enough to get an invitation to the Moto Makers group, the website for it all is already live and you can either register your account or sign in to get started.