Marvel and Samsung “Assemble” in Latest Galaxy S6 Ad Campaign

April 29, 2015 - Written By Tom Dawson


If there’s one thing that Samsung definitely has an advantage over everyone else, it’s marketing. Not only does Samsung pile huge amounts of money into their advertising campaigns, spending billions of dollars each year promoting their smartphones, but they also have a massive brand presence as a result. Everyone on the street knows who “Samsung” is and what a “Galaxy” is these days. So, how does someone like Samsung take their advertising to new heights? Well, you team with big sporting names and personalities that have worldwide appeal. After having done just that, Samsung is now teaming with Marvel in their latest Galaxy S6 ad campaign, assembling a team of Avengers of sports personalities from all over the world as well as one lucky 9-year old boy.

The latest ad (embedded below) is squarely focused on cashing in on the hype of the new Avengers movie, and sees young Bobby Martinez, a big Captain America fan being recruited through a mysterious suitcase. His “Avengers Match” is Captain America, and we see sports personalities from all over the world get their Avengers Match, until everyone assembles at a small Lebanese restaurant. They quickly realize that they’re in need of an Iron Man, and in comes Lionel Messi to complete the whole team. Messi clearly brings a lot of credibility to this latest campaign, and we’re sure this cost Samsung quite a bit of cash to put together. As such, Samsung is going to draw things out for a little while, with this short story being the first of many from Samsung’s latest collaboration with Marvel.

Brand crossovers like these are often quite successful for companies like Samsung, and considering that there’s already a lot of hype surrounding the Galaxy S6 and Galaxy S6 Edge, we can’t see this latest campaign being anything less than successful for both Samsung and Marvel, perhaps more so for Samsung. Take a look at the latest ad below, and don’t forget to check out our review of the Galaxy S6 and Galaxy S6 Edge.