HTC have had a busy start to this year. Throughout the close of last year and right up to the start of MWC, speculation was rife around their latest flagship device, the HTC One M9. Once the device was eventually unveiled, speculation starting around whether HTC were offering enough of an evolution from the previous One offering to justify their latest offering. One way in which HTC Have certainly been pushing the One M9 (and their branding, in general), has come through the media of video. HTC have over the last couple of months been releasing a ton of videos highlighting the One M9, its features, its refinement and quality of build. In fact, HTC has even been pulling in some of the big stars to help promote their videos. Most notably and recently, Robert Downey Jr who has starred in ten videos as well as prooviding the voiceover for others.
Following on from this approach of employing known-names, HTC have today released a new video which promotes both the HTC brand and welcomes in the Baseball season. In doing so, HTC have brought in Robinson Cano of the Seattle Mariners to star in the latest video, which makes sense as Cano was brought onboard by HTC as a brand ambassador back in November of last year.
Interestingly, in the latest video, Cano takes part in what is essentially a destroying of a number of HTC’s competitor’s smartphones. Those which get the batting treatment include the iPhone 6 as well as those from LG and Samsung. Cano repeatedly smashes the devices as they are pitched to him and this is pretty much the extent to the video. Although, it does close with a rather ominous message, which could be argued might be aimed at some of those recent criticisms of the One M9. For instance, part of the message reads “It takes focus and power to compete at the highest level. It takes precision to excel. It’s about playing the game for a bigger cause“. Either way and whatever the motives behind the video, you can see the video in full and its final message by clicking play below.