For those that haven't heard of Applause before, it's an app testing platform for developers that also gives them all kinds of handy dandy analytics. It just recently rolled out an update to their mobile analytics tool, which brings global benchmarking to the mix as well as a new interface and a ton of new features to the mix. Up until last year, it was known as uTest. The company rebranded last year. With the rebrand, the company developed a different form of app testing. This one taps about 175K real-world users from 200 different countries. It focuses on the post-launch stage of an app. Which helps developers squish bugs, improve design and catch any other issues before it hits all of their users.
Some other new features that Applause is rolling out today include "Competitive benchmarking". This automatically groups competing apps based on perceived similarities. What this does is it helps companies, and developers quickly see how their apps compare with their competition. Applause also lets users define custom attributes, so you can now look at scores based only on their selected criteria, instead of the 10 key attributes selected by default.
Applause also let's developers see how their apps are doing in different countries around the world, which is probably the biggest part of this update. Earlier this year, Applause kicked off support for Germany, France, Italy and Spain. Which kind of works into today's update, as those countries are included in the apps stats for different countries. Within Applause, in the international section, you can see the Applause score, as well as the number of ratings you have on Google Play. And you can also see your average rating on the app per country. Which also shows you where your app is the most popular as well as the most liked or useful.
For developers, Applause is a very important tool for those that want to grow their app empire and make them more popular. So is a Paid Review. It helps get the word out, so that people actually know about the app. And is definitely cheaper than taking out ads on Google and Google Play.