We love surveys about smartphone or wireless usage in general, and we are constantly amazed, though not surprised, by the number of people that are ditching the more conventional methods of accessing the internet or making phone calls and using only their smartphone as their main means of communication. Gone are the days of sitting in front of a PC to explore the internet and gone are the days of being ‘tied down’ to a tradition home phone for making phone calls. One recent survey showed that 53-percent of Canadians adults use their mobile device an average of almost 28 hours per week to access the internet. Other studies show that there are over 28 million wireless subscribers in Canada and 62-percent own at least one smartphone or tablet. Still another, shows how much Canadians like to shop using their smartphone with 42-percent using PayPal as their digital wallet.
So it comes as no surprise that a recent study by StatsCan says that Canadians are ditching their traditional phone lines at home and using their wireless smartphone for everything – one in five to be more precise. Convergence Consulting Group predicts that this trend will continue in 2015 and that 31-percent of Canadians will not have a wired phone in their home by the end of the year.
Their study shows an increase in the new entrant customers – 5.8-percent were with them at the end of 2014, however, by the end of 2015, they are expected to command 6.6-percent, or 1.9 million subscribers, of the wireless market. WIND Mobile Chairman Tony Lacavera told CBC reporter Amanda Lang that he fully expects that WIND Mobile will have one million subscribers by the end of 2015, so that means the remaining 900,000 estimated subscribers will be at Videotron, Eastlink or Mobilicity.
They also predict that carriers’ Average Revenue Per Unit (ARPU) will continue to grow – 2.3-percent in 2014 and up to $60, or a 1.3-percent gain in 2015. As the penetration of wireless smartphones increase, so will these numbers as the survey indicates that by year’s end, 76-percent of Canadians will own a smartphone, and that is up from 70-percent last year. With this tremendous growth in smartphone ownership, we can only see the landline phones disappearing from all but business in the near future.