As funny as it may seem, everytime a new device comes out from one of the top brands that is considered to be an exciting device, like Samsung’s upcoming Galaxy S6 and Galaxy S6 Edge, a small portion of the fun involves the brand new retail packaging. Likely it comes down to the experience of unboxing a new product, and sometimes companies come up with some rather clever packaging solutions. In the case of the Galaxy S6 and the Galaxy S6 Edge, Samsung has paid close attention to detail here and didn’t stop at reinventing their handset design by limiting this mentality to the phones themselves. They reinvented the packaging as well which tells the consumer this is a completely new experience from the inside out, including the boxes that hold everything within.
Unlike last year’s Galaxy S5 and the Galaxy S4 from the year prior, the boxes aren’t taking on Samsung’s “natural” design that attempted to evoke a natural wood look on the outside of the box. This time around the packaging is a simple solid white and gives a minimalistic visual appeal, with all new type font for the phone model name and what appears to be raised lettering, with the denotation of what storage size model the phone is at the top. In the case of the two boxes in this image above you can see these are the 32GB models.
While the outside design of the box is less indicative of the changes Samsung has made to their new smartphones than the actual phone, it carries things full circle. Samsung wasn’t just thinking about the phone, they wanted customers to feel like even the unboxing was a fresh experience. The box’s overall shape is still the same of course, and there’s still the implementation of the sleeve that encases everything, but when it comes to looks Samsung has changed things up. Altering the packaging design might be a minor thing, but even the little things matter in capturing the customers attention and Samsung has made sure to do just that. The box is simple and elegant, but ultimately they’re letting the phones inside speak for themselves.