Samsung was in bad shape after the less than enthusiastic reception of their Galaxy S5 flagship last year and needed a new device that would help make people forget that image. They experienced a few quarters in a row where profits dropped – something that embarrassed them before the entire world…a position that Samsung was uncomfortable. Several Samsung executives were moved around and others were fired. The results produced the new Samsung Galaxy S6 and Galaxy S6 Edge smartphones that were introduced to the world at the MWC with a worldwide release is schedule on April 10.
So far, the new Galaxy S6 and Galaxy S6 Edge are meeting with positive results and analysts are predicting that Samsung may sell 55 million of the devices before the end of 2015. When you have a great product like the new Galaxy S series appears to be, you still have to funnel the proper advertising to sell the device to the public. The tech world still has a ‘bad taste’ in its mouth from the Galaxy S5, and by now that attitude has made its way down to the general public, not to mention the very store personal that sell many different smartphone brands.
Samsung has had some of the best commercials to market their products, but even that area needs refreshing every once in a while – in January, Jay Altschuler from Unilever’s media team, was chosen by Samsung as a replacement for its top North American Media Strategy and Sales executive. Today, Samsung announced that it has hired Pio Schunker as its new Global Marketing Director for the IT and Mobile Division. Schunker is a former top marketing executive from Coca-Cola, and in his ten years there, he has won several international awards – including an Emmy Award for the best commercial and a Cannes Marketer of the Year.
Samsung is hoping the combination of a great new product and some fresh new advertising and marketing will bolster sales of the Galaxy S6 and S6 Edge. Samsung is serious about reclaiming the supremacy that it once held in the smartphone arena as the new devices hit the streets April 10. It will be interesting to see what direction the marketing will take on with the new execs on board, as this time around, Samsung has provided a great product to ‘peddle.’