As some of you may remember, back in February EE announced that they were being bought up by the company, BT. This acquisition will save BT millions per year in operating costs and also allow the company to generate an extra £1.6 billion a year. But it turns out that BT had something bigger than all of this up their sleeve, they could use EE and its massive 4G coverage to create a new mobile service. That is exactly what BT plans to do and it looks like they plan to do so sooner than later. BT Mobile is what this new service will be called and they plan to launch said service before their acquisition of EE is even complete. BT will be able to do this due to its previous MVNO agreement with EE.
There is no doubt that this move to launch BT Mobile is almost necessary due to BT's rivals all offering bundles with fixed line, broadband, TV, and mobile. This is exactly what BT plans to do, aim this new mobile service at their existing customers and more than likely offer the service in some sort of bundle.
BT Mobile will be launching this week, which makes BT CEO Gavin Patterson's promise true. A promise that BT would launch a consumer mobile service before the end of the companies financial year, which is March 31. This service will, however, only be offered on a SIM-only basis. Also, you know all of those EE retail stores that EE has? Well, they are all going to become BT's retail stores when this acquisition gets finalized. Speaking of that, the deal will reportedly be finalized by the end of this year. Meaning BT will be getting quite a few new retail locations to promote their hardware and services very soon.
This acquisition comes at a perfect time for BT due to EE having an exclusive device getting ready to be released on their network. A single-tone gold HTC One M9 will be said exclusive device for EE, which will soon become BT's exclusive device that will surely entice some paying customers.