Google's Latest Android Wear Commercial Pushes Choice as its Biggest Strength


Yesterday, Apple took wraps off the Apple Watch along with pricing - including the glitzy Apple Watch Edition which can rise to $17,000! Clearly, the Apple Watch is Apple's take on the smartwatch, and as they're a little late to the party they have Google, Pebble and Samsung to compete with. While Samsung's Gear line of smartwatches appear to be leading the market currently, Android Wear is definitely gaining ground. The software has had some time to grow while in use by actual people on the street and the recent update to Android Lollipop has helped out a lot. We're seeing loads of cool new watch faces and some really nifty apps. Where hardware is concerned though, Android Wear has quickly expanded to a vast selection of different sizes and styles.

Google's latest commercial is short and sweet, but it gets across the point; that Android Wear has more than just two sizes like the Apple Watch, and instead has several different styles. Since the original G Watch and Gear Live launched last Summer from LG and Samsung, the amount of devices has steadily grown. Those, like myself, who prefer a square, more digital look can purchase the original G Watch, the Sony SmartWatch 3 or the ASUS ZenWatch. Where round watches are concerned though, there's some excellent choice from LG with the G Watch R, Motorola's stunning Moto 360 and we recently saw the announcement of the Huawei Watch and LG Watch Urbane. Clearly, Android users aren't short of choices when it comes to wrist candy.

This is a point that Google should push further, the "be together, not the same" motto that they've been using to advertize Android on the whole for some time now is a powerful one, and it resonates with those looking for a watch a little more. Right now Android Wear watches might all act the same, but they don't look the same. Those looking at the Apple Watch are pretty much stuck with the same design no matter what. Take a look at the new ad below, and let us know how you think Google can further push Android Wear down below in the comments.

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About the Author

Tom Dawson

Former Editor-in-Chief
For years now I've had a heavy interest in technology, growing up with 8-bit computers and gaming consoles has fed into an addiction to everything that beeps. Android saved me from the boredom of iOS years ago and I love watching the platform grow. As an avid reader and writer nothing pleases me more than to write about the exciting world of Android, Google and mobile technology as a whole.
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