Back on February 18th Google had announced that they were launching AdWords for Android. All existing AdWords customers at the time were likely overjoyed, until they found out that it was a Canada only roll out for the time being. Fast forward a couple of weeks and Google is now making the AdWords app for Android available to all existing AdWords customers on a global scale. This means no more region exclusivity and users from the U.S., the UK, and other regions should be able to download the app from the Play Store. We can confirm the app is available in the U.S. and the UK at the moment, but of course we have no way of checking other regions. With that being said, Google technically launched the app yesterday and you should be able to find it in the Play Store as of now.
As before, the AdWords app for Android devices is simply going to be a companion experience, so you can’t set up new AdWords accounts from within the app, that still has to be done from the desktop. However you can quickly set up an AdWords account from the desktop and then jump right into the Android app with ease, so there’s no issue there. Since this will be more of a companion experience to the desktop version, not all functionality will be available, but most of the features are there to use.
The app is available to any users running Android 4.0 and up, and once users have it installed they can use it to interact with a handful of features like viewing their ad campaigns on the go, updating bids and budgets, and receiving real time alerts and notifications. Google seems keen on making things as easy as possible for customers too as they have built in a feature to call a Google expert for assistance should you need it. They also want to help AdWords users improve their campaigns in any way possible, so over time the app may suggest things to do and acting on those suggestions is aimed at helping people’s AdWords campaigns become better.