YouTube may be getting a new feature down the line called YouTube Radio, which is reportedly being experimented with as an extension of the YouTube Mix feature that is already part of the video service. The way the feature is explained sounds a lot like how Pandora or Google’s own I’m Feeling Lucky Radio goes about finding the next thing for you to listen to, by first creating a non-stop streaming radio station based off of currently playing videos, then letting users custom tailor their listening experience by either liking, disliking, and removing streaming videos from the station, which eventually could lead to a more tailored experience of stuff you actually want to hear and view.
With a non-stop station playing music videos continuously all based on the first video you stream, it gives users another option to listen to music throughout the day without having to deal with the cap of the 50 video limit which is currently available through the YouTube Mix function. As this seems to be an experiment at the moment it will be limited to a select group of YouTube users, but if it tends to be a popular one Google could end up rolling it out to everyone in the future. Whether or not Google would keep this alongside the already available YouTube Mix or replace it with this improved feature is unknown, although if users have an option to stream continuous videos non-stop there really would be no point to having a similar function that stops at 50 videos.
Right now details seem to be fairly scarce on when or if Google actually plans to launch YouTube Radio to the rest of its users, and we have to wonder if this is something that will make it onto the mobile platform as part of the YouTube Music Key service which users can get access to alongside All Access for a monthly $9.99 fee. The experimental feature was spotted by a blog called Google Operating System, which also was able to grab a few screenshots of the service in action so we can have an idea what it would look like if this becomes a permanent thing for all users later on. If Google rolled out a YouTube Radio feature would you use it? Or would you continue to stick with the services you’re already accustomed to?