Today marks the first Yahoo Mobile Developers Conference that the company has ever put on, and it might just prove to be the next big thing for app developers looking to score some extra bucks from ads within their apps. Search giant Yahoo still ranks among the highest for web traffic out of all the sites on the Internet, but it’s mobile focus has only just started to blossom. Yahoo CEO Marissa Mayer spoke today at the conference about the size of the mobile world and how it’s changed from sort of a hobby development cycle at Yahoo to a quarter of all their business.
Indeed we’ve spoken to a number of Yahoo developers and employees, including Yahoo’s Director of Mobile Apps Stephane Karoubi in our latest podcast. Echoing Karoubi’s statements in last week’s podcast Mayer cited that the company has grown the number of employees working on mobile significantly, in fact Karoubi told us they went from about 50 employees to over 500 currently who work on mobile apps full time. This growth is the result of moving focus on mobile, which represents a $3.3 billion industry as of 2014 and is slated to continue to grow significantly in the future. 2014 marked the biggest year for Yahoo’s mobile ad space where it took in $1.2 billion from mobile ad revenue.
Last August Yahoo purchased mobile analytics company Flurry and as expected has turned that acquisition in to products its now making available for developers. These products include Flurry Analytics Explorer, a dashboard for the Flurry Analytics System that helps developers get better insight into how their apps are being used by customers. Flurry Pulse gives app developers the ability to share data with partners using their existing Flurry SDK implementations, so there’s no need to implement a brand new version of the SDK into your existing app infrastructure. Lastly Yahoo is providing a new Search in App tool that developers can integrate into their apps, giving users the ability to search the web through integrated apps without having to navigate out to their browsers and away from the app. This gives developers a new avenue for revenue and keeps customers inside the app more often.